About the project

Extend out-of-home (OOH) campaigns online

First Avenue, a renowned out-of-home marketer and media company, was looking for a solution to extend poster campaigns online. To this end, an app was to be developed that would process its customers' campaigns online and enrich them with additional features such as individual coupons and competitions. A points system was to strengthen user loyalty and enable further interaction opportunities with the target groups.

The challenge

New development of an existing app

In order to further expand the monetization of its print campaigns, First Avenue faced two challenges:

Legacy App

The existing app with poor ratings and an outdated code base had to undergo a complete redesign and redevelopment. The aim was to take existing users into account and offer them the easiest possible transition to the new app.

Adding new functionality

In order to offer advertisers an attractive way to extend their print campaigns, further innovative functions should be integrated. For example, users should earn Cippy Coins by interacting with campaigns and exchange them for coupons, rewards and competitions.

Online Campaigns

Cippy's online campaigns extend the reach of print campaigns and create a seamless link between the physical and digital worlds.

Reward system

The Cippy app's points system rewards users for their interaction with campaigns with Cippy Coins, which they can exchange for attractive rewards and raffle tickets.

Rewards & competitions

By integrating rewards and competitions into the Cippy app, users are encouraged to actively participate in the offers and motivated to use Cippy regularly.

Our approach

Our Approach & collaboration

Johnny Bytes took over the entire product development of the customized solution. With the support of our partner agency Friendventure in app design, Johnny Bytes developed an innovative Flutter app. The app improves customer interaction and enables new business models for PAGOPACE.

The introduction of Cippy Coins, which can be earned through interaction with online campaigns, is a key step towards increasing added value for advertising companies and app users. The coins act as an incentive to use the app and can be seamlessly integrated into the entire South Tyrolean ecosystem of First Avenue for future advertising measures.

The Laravel backend of the Cippy app ensures secure and efficient data processing. It provides a solid basis for the further development and scaling of the platform. In addition, it takes into account the strict regulatory requirements that apply to the implementation of competitions in Italy.

The implementation of a cloud-based CI/CD pipeline enabled fast and efficient software updates. Automated tests ensured consistently high code quality.

Impressive project successes

Greater customer loyalty by extending print campaigns into the digital world

The launch of the app was successful and existing users were migrated smoothly. Thanks to a comprehensive redesign and new development, the app was equipped with innovative functions that both strengthen user loyalty and offer advertisers an attractive platform.

The integration of Cippy Coins as a reward system motivates users to use the app regularly and helps to increase user engagement. With a modern technology stack and a focus on user-friendliness, the Cippy app has established a strong position in the market and promises further growth and success in the future.

#OOH

✔

Automated extension of OOH poster campaigns

#ZUKUNFTSSICHER

✔

Future-proof technology stack

+130%

Increased usage time per session

Collaboration in the future

Seamless integration of additional services

Our strategic collaboration with First Avenue is crucial for the future of the Cippy app. Through a close partnership and open communication, we want to continuously improve the app and integrate further innovative functions. Our common goal is to optimize the digital advertising experience for users and advertisers alike and to secure the added value of the app in the long term.